Boomerang playhouse marketing scheme

Introduction

Through my regular communication with the play industry I have found opportunities to help operators to generate more income through creating national marketing schemes. Like all these things it is difficult to know how successful they are going to be but unless you try you will never know. Listed below are some of the schemes I have been involved in setting up and if you would like any information or advice on them then please do not hesitate to contact me.

Boomrang ‘play house’ scheme

The scheme offers play areas the opportunity to take part in national marketing campaigns with national advertisers to earn a share of the fees generated. Whilst it is based around the six sheet posters (these are the six feet by four feet posters you see around different locations) the scheme also provides a lot of ambient marketing opportunities (free giveaways such as DVD’s and samples) With 250 play areas involved the industry does provide an excellent marketing medium for companies looking to advertise to families, especially as parents are sitting on site for an hour or more. If any operator is interested in taking part they are welcome to get in contact and I can supply them with details. Email me at mikeboyle@activityworld.co.uk

Plasma screen advertising

I have been involved in helping Eye Catching Displays develop a local marketing scheme through attracting local businesses to advertise on a 42” plasma screen.
There is very almost no work involved for the operator and 25% of the screen time to promote the play area services. You also get paid for having the screen on site and you are not responsible for any of the set up costs. The only thing that you will need on site is a broadband connection. If you are interested then please get in touch.